Director of AV
The AV advisor for the property, supporting both the property representative and the AV team.
Strategy · oversightHIGHBROWCLASS
The in-house AV partner for convention centres — sound, light, vision and staging, run as an extension of your events team.
A Highbrow Audio Visual Services unit
Part of Atluri Holdings
Hyderabad · India
Move to aim the spotlight
The brand
Events your attendees remember
Highbrow Class is a business unit of Highbrow Audio Visual Services Pvt. Ltd., focused on advanced AV services for convention centres. We combine creativity with the latest audio visual solutions to communicate your message with clarity and energy.
From the first meeting with the client through to completion, we respond to changing needs and apply the know-how to get the job done. A needs analysis opens every project; after that, we keep cultivating an understanding of the client's needs to create the practical applications that turn ideas into reality.
Superior customer service is a given. What sets us apart is the value we bring to our partners — and our contribution to their bottom line.
33Years of group AV heritage
5Service divisions
2008Singapore office opened
A win–win model
Three businesses, one partner
Venues usually juggle an integrator, a maintenance contractor and a rental house. Highbrow Class combines all three into a single, specialised AV operation that lives on your property.
Built for convention centres
A specialised service model designed around how venues sell and run events.
Top-end inventory on site
Premium equipment stationed at the partner property, ready for every hall.
Expert crew
A team drawn from Highbrow's top-tier AV specialists.
Defined operations
Service blueprints, SOPs and SLAs behind every event.
Revenue focused
Marketing and sales tools that grow AV revenue for the venue.
Turnkey
One contract covering design, supply, installation and operation.
Your on-property team
Who runs the show
Every partner venue gets a dedicated AV structure — from the advisor who plans with your team to the technicians on the floor.
AV Manager
Helps clients understand their AV requirements, prepares quotations and drives sales conversions — then makes sure the event runs seamlessly.
Quotes · conversions · deliveryAV Supervisor
Heads a specific division — sound & projection, light & electric, or rigging & staging — and leads the technicians.
Division leadAV Technician
Floor staff trained specifically for each division, running equipment through every session.
Show crewServices
The full technical rider
Five divisions, one crew. Pick a division to see the inventory we bring to your halls.
Foundation
Three decades of AV leadership
Highbrow Class is built on the Atluri group's long record as a leading distributor of audio visual, communication and security solutions in India.
- The beginning
Atluri & Co. is founded
Started under Mr. Bala Prasad Atluri, the company grew into a market leader distributing AV equipment from original manufacturers, with retail solutions that help customers serve — and keep — their own clients.
- 2008
Atluri & Co. Pte. Ltd., Singapore
Handles special import orders for Indian customers and simplifies EPCG exemption orders — SEZ clients place a single order instead of many orders with different suppliers.
- Today
Highbrow Class
The group's venue-focused AV services unit, bringing that heritage inside convention centres.
Mr. Bala Prasad Atluri
A self-made entrepreneur who has led the organisation for over three decades. His style blends task focus with people skills — earning a reputation for both quality of service and the conduct of the team.
The Atluri Holdings family
Atluri Holdings
Atluri AV Solutions
Highbrow AV Services
Highbrow Productions
Express AV
Highbrow Infosolutions
Highbrow Class
HB Select
The industry
Pro AV is everywhere
Sound, video, lighting, display and projection now shape every sector — from business and education to government, healthcare, hospitality, sport and entertainment.
Collaborative conferencingAuditoria & lecture hallsCommand & controlDigital signageConcertsCorporate events
Built for every format
Convention centres host meetings, seminars, conferences and banquets — and adapt for weddings, exhibitions and social events.
Long-run, multi-room
Conventions often run longer than conferences, across plenary halls and breakout rooms, often for the same client.
Growing investment
Governments worldwide recognise the economic impact of convention centres and keep investing in new and expanded venues.
Clientele
On stage with us
Partners
Technology we trust
Industry partners
- InfoComm InternationalAV industry body
- India Convention Promotion BureauMICE promotion
- Indian Exhibition Industry AssociationExhibitions
- EEMAEvent & entertainment
- Hyderabad Convention Visitors BureauDestination
Clients include
DeloitteGenpactSamsungOracleHSBCGENASSCOMBritish CouncilDr. Reddy'sApolloYamahaFilmfare
Plus international associations, government bodies and social celebrations across India.
Partner with us
Bring Highbrow Class to your venue
Tell us about your property or your next event. We start every partnership with a needs analysis.
- Needs analysis
We study your halls, event mix and current AV setup.
- Proposal & inventory plan
A tailored model, equipment list and on-site team structure.
- Go live
Installation, SOPs and SLAs in place — and your AV Manager starts converting enquiries.